The Man Who Invented Fake News to Sell You Cigarettes

This reel delves into how Edward Bernays, nephew of Sigmund Freud, revolutionized public relations in the 1920s. Scene by scene, it details his strategic use of staged events to change societal norms around women smoking, turning an act once deemed shameful into a symbol of freedom and power. The mood is suspenseful yet enlightening, revealing how Bernays appealed to deep-seated desires rather than logic to drive consumer behavior. Ideal for those interested in the history of marketing, psychology, and societal manipulation.